Shoes first settled in Red Dragonfly Nationwide Laboratory

reporter in the cnas (china national accreditation board for conformity evaluation) was a message: zhejiang footwear co., ltd. formal shoes laboratories acknowledged from the institution, amongst the "national laboratory", became the very first shoe trade has nationwide laboratory enterprise. "cnas" by the national certification and accreditation administration committee approved and authorized the establishment of nationwide institutions, taking total duty for certification isabel marant bodies, laboratories and inspection bodies accreditation. authorized by the agency, marking the footwear laboratories in scientific exploration continues to be the main domestic degree, will provide the chinese footwear sector, like comfort, ventilation and high-end line with worldwide standards such as inspection and testing. footwear technologies laboratory was founded in 2005 by and italy lario, belgium rsscan, shanxi university, ningbo university of shoes along with other popular enterprises, research institutions joining the operation. in recent times, footwear science and technology laboratory tools investment and talent to spare no work to introduce on: the introduction of several types of investment over 1000 million, the world's superior software program and technology exploration, testing devices; has launched distinctive, part-time personnel 51 people today, such as, ph.d, associate professor of above employees of 35 men and women. sophisticated laboratory devices, expert group, obtained recognition in any respect levels of government, has been listed as wenzhou municipal r & d center, training center marketplace in wenzhou city, zhejiang province, enterprise technology center. in study projects, the laboratory actively cooperate with foreign study institutions to conduct remote analysis resource sharing. of cooperation as a springboard, laboratory capability in independent innovation and rising, in wuli, huaxue, ren ti biomechanics far more at a deep cengci research and shi yan, zi xing completed the "foot-based measuring system for laser analysis and development," and so many study projects, each developed over 7,000 shoes and effectively to scientific and technological achievements into productive forces. by "strong cooperation" and "innovation" both ways, shoes science and technologies laboratory achieved breakthroughs in many areas: in 2007 developed the initial pair of sports shoes in china, the products through foremost laboratory in europe - rs lab biomechanical testing, comfort reached worldwide sophisticated level; in 2008, "optimizing the performance of isabelle marant traditional footwear, the key technology r & d and industrialization" project is listed in zhejiang province in a major science and technologies projects. after the success of the project significantly enhance the shoe's comfort, to promote the leather business, a new round of technological innovation; in 2009, four countries involved in the development of requirements footwear, footwear, china, setting the standard. principle of "cultural heritage footwear, shoe technology focus, and create customer experience" of the corporate mission, ongoing technological innovation, so that enterprises in the financial crisis continues to achieve double-digit sales and profit "double up." according to wenzhou municipal statistics bureau, irs statistics show that has two consecutive many years in the shoe trade output value, tax amount, the profit growth rate of the three highest ranked wenzhou shoe business. attachment: technological innovation in recent years, the memorandum july 2004, r & d establishment of an independent accounting firm. april 2005, greater than 400 million yuan investment for the acquisition of various sorts of laboratory tools and instruments, which include water jet cutting machine to zhejiang province, only a high-precision cutting devices; and italy a century enterprise lario, shaanxi university of engineering formed a joint footwear engineering laboratory. in 2006, chinese shoes and footwear industry in wenzhou investigate institute jointly developed a world-leading level of "3d" shoe technologies (commonly known as "volume foot shoe"); developed the first generation of functional footwear "slow chen vigorous "shoes, drivers shoes; science and engineering department of isabel marant sneakers zhejiang province allocated special funds for scientific research to support r & d in science and technological innovation; continues to be listed as r & d center, city technologies center, city test center, ministry of enterprise engineering center; year into investigate and development costs amounted to 10 million yuan. june 2007, and the world's primary athletic footwear r & d intensive companies rscan cooperation agreement reached in beijing, foremost the new trend of chinese sports footwear; the same year in july, red dragonfly put 200 million under construction in wenzhou, china's to begin with sports shoes r & d base; in september, the red dragonflies developed the very first pair of sports footwear, officially proclaimed the chinese shoe trade entered the era.

How to develop our brand knowledge marketing and advertising children's shoes - shoes

HC shoe net January 12 isabel marant News Expertise Advertising Lately the market continues to be energetic inside the adult footwear, brand Shoe Is just applied to open up markets from experiential marketing, to win more than consumers. Nevertheless, quickly soon after adult footwear, brand Shoes Began the usage of experiential advertising and marketing. Street leopard footwear brand will roll out a nationwide monopoly program, the terminal outlets inside the introduction of "health experiential" marketing model, to ensure that extra parents to young children to comprehend and really feel the way individual wellness items Panther series brought human care. Road leopard footwear to produce a variation "healthy experience" a fresh marketing model, to create a model industry focus, and consider this possibility to lead swiftly to come to be the new region, led road Leopard "healthy" rise on the brand general.



Brand children's footwear how experiential advertising, experiential marketing and advertising and what help experience marketing available What exactly are the benefits of children's shoes, brand footwear have become issues.First of all, in the end market as a result of the expertise on the scene and atmosphere to produce a brand personality show platform. Purchase shoes now when little ones or parents frequently make selections only consider tiny young children and no far more exciting and comfort. Children's footwear brand can Offer Experience terminal including the keep opened spot for children to experience autonomy, decision, return them to make an atmosphere, as well as for the mothers and fathers to convey the idea of his own brand children's footwear.



For example, Road Leopard will introduce a children's feet for foot measuring instruments, shoes for each youngster ahead of the election can measure your foot very first, below the feet in the genuine choice for their very own shoes. This eliminates the need to have for a mother to numerous inappropriate trouble constantly invest in footwear. Based on measurement of foot, brand children's shoes can also build their very own database of children of various isabelle marant ages foot, making the product more appropriate for that modern-day customer.



Street leopard shoes will also setup the terminal retailers in the wellness field, get books, children's wellness, also as street leopard very own children's book "China Children's Overall health Guidebook," would be to the wellness of children via a number of soft culture to the terminal overall health store environment mobilized. Buyers can get much more eyeballs, communicating the brand philosophy.2nd, support for experiential advertising could be the item, better than some solutions, customers could be confident for any total range of expertise. Children's footwear brand new items in R & D should not be concerned about the upper fancy, must pay attention towards the use of technology technology, developing new solutions.



Street Leopard very first join top international experts in child wellness research, established the to begin with domestic R & D Promotion Center overall health shoes, the health Environmental protection The material applied towards the merchandise, from sole, insole on the upper surface;also features a scientific distillation of products, the latest release of "O2" waterproof breathable soles is one instance. While in the future, the way Leopard Overall health Promotion Center will import shoes Clothing Technique, design preventive care bags, gifts and other accessories, for instance correcting children's pencil pencil grasp, or to help kids build good reading habits of reading isabel marant sneakers lights. With these technology goods, we can support the terminal industry of experiential marketing and advertising, experiential advertising may also play on the best, the best results.